Shortcuts URL makes sharing long links easy - Say you want to provide a link to a business card, ad, or other situation where the link is incorrect. The abbreviated URL takes up less space, is easier to remember and keeps your text neat.
Another case of using short URLs is creating a single link variation so you can easily track source traffic. For example, you can create one short URL that you can use on Twitter, another unique Facebook feature, and a third that will be used in an email newsletter.
Many URL reduction services offer tracking tools that allow you to see who clicks on your link, where they are located, and what language they speak. You can use this information to determine click-through values, which browsers your audience likes, and which devices your content is accessible to. Some services even allow you to submit your own custom domain name for your branded service.
There are many free URL shortcuts. And many URL shortcuts have a free service level, but you usually have to pay for additional features, such as metrics and customization. The URL shortening services that make up this listing are reliable and easy to use, and each one appears to be the "best" for a specific reason.